A distinctive exterior and interior expression, developed with DENZA.
01 / THE PROPOSITION01 NOV 2026 — 31 OCT 2027
ONE ICONIC
CORNER.
A YEAR OF
DENZA.
A Monaco home for DENZA.
A global stage at the Grand Prix.
A TURNKEY PROJECT BY THEARSENALE.
↓
365 DAYS OF PRESENCENO-BRAINER MONACO ACTIVATION
02 / A PERMANENT ADDRESS
THE MODERN SHOWROOM.
A PLACE TO MEET.
At the Fairmont Monte Carlo, TheArsenale brings mobility, design and hospitality together in one of Monaco’s most recognisable settings. A year-round home for DENZA to introduce its products, welcome guests and build relationships over time.
THEARSENALE × DENZA / SPECIAL EDITION CONCEPT
GT9
SPECIAL EDITION.
A Monaco interpretation of DENZA’s grand touring silhouette, presented with the original vehicle and factory wheels.
First presented at the Monaco House, then brought into the Grand Prix conversation.
Private appointments and test drives, available throughout the year.
FINISH CONCEPT BASED ON OFFICIAL DENZA MODEL PHOTOGRAPHY / SUBJECT TO DENZA APPROVAL AND VEHICLE SPECIFICATION.
DENZA Z9GT / ORIGINAL FACTORY WHEELS
WINDOW MEDIA / CONCEPTTHE DENZA TAKEOVER
MAKE
THEARSENALE
HOUSE
YOURS.
A dedicated DENZA experience, shaped around the vehicle and the people who come to discover it. From refined in-store storytelling to an illuminated presence on the street.
- One hero vehicle on display, provided by DENZA
- Brand film and product storytelling across the windows
- Private lounge for appointments and introductions
- Trained host, 7 days a week, 10:00–19:00
03 / 365 DAYS OF PRESENCE. A NO-BRAINER MONACO ACTIVATION.
ALWAYS ON.
NEVER ORDINARY.
A permanent Monaco address and planned activity throughout the year.
A high-traffic setting at the Fairmont Hairpin, with DENZA in the middle of the conversation.
Discovery, hospitality and follow-up beyond a single event window.
AN INDICATIVE CALENDAR / NOV 2026—OCT 2027
- NOV
- DEC
- JAN
- FEB
- MAR
- APR
- MAY
- JUN
- JUL
- AUG
- SEP
- OCT
MONACO HOUSE
Launch the permanent DENZA presence and welcome first guests.
TOP MARQUES
Proposed product discovery moment, subject to event confirmation.
F1 TAKEOVER
A focused DENZA activation at the Hairpin during Grand Prix week. Dates and production to be agreed.
MONACO YACHT SHOW
Potential private-client encounter around the event period.
YEAR ONE REVIEW
Review activity, qualified contacts and next steps.
Event participation, dates and production scope remain subject to agreement.
05 / FROM DISCOVERY TO FOLLOW-UP
ONE CONTINUOUS
CONVERSATION.
Every visitor is welcomed, introduced to DENZA and connected to the right next step—with consent-based contact details captured in the CRM.
- 01
DISCOVER
Meet DENZA at the Monaco House, through the vehicle, events and personal introductions.
- 02
PRIVATE APPOINTMENT
A one-to-one product introduction shaped around each guest.
- 03
TEST DRIVE
Year-round test drives arranged with DENZA’s designated sales team.
- 04
QUALIFIED FOLLOW-UP
Agreed next steps and relevant prospects handed to DENZA for sales follow-up.
06 / A REAL CUSTOMER CONTEXT
MONACO RETAIL.
GLOBAL REACH.
Our retail and digital data point to an international audience. They provide context for the activation—not a forecast of DENZA vehicle sales.
International customer base across TheArsenale.
40% took place in July and August.
Across TheArsenale website during the measured period.
1 OCT 2025 — 30 SEP 2026 / SOURCE: SHOPIFY POS & ONLINE STORE ANALYTICS. RETAIL SALES, NOT VEHICLE SALES. GLOBAL WEB TRAFFIC, NOT MONACO FOOTFALL.
Where does the online audience come from?
Global website sessions by country: US 36.9%, China 18.5%, India 4.8%, UK 3.4%. Country of origin is available for only 7 Monaco customer records, so we do not infer a representative in-store visitor mix.
MONACO / MARKET CONTEXT07 / WHY MONACO
GLOBAL STAGE
FOR PREMIUM.
Residents, entrepreneurs, collectors and visitors connect in a compact international setting. Monaco’s year-round luxury and automotive calendar creates multiple opportunities for meaningful product discovery.
Strategic study
The second part of the proposal includes TheArsenale’s prior strategic study prepared for a potential distributor. Its market observations are qualitative context—not DENZA sales forecasts.
OPEN THE STRATEGIC STUDY ↗08 / THE PROPOSAL
ONE HOUSE.
ONE YEAR.
A focused way to establish DENZA in Monaco.
PROPOSED ANNUAL SCOPE / 12 MONTHS
€290,000 EXCL. VATPREVIOUS PROPOSAL
€200,000 EXCL. VAT / 12 MONTHS · VALIDATED
- Year-round DENZA presence at TheArsenale Monaco
- Automotive exclusivity within the space
- Creative direction and standard display
- Appointments, test-drive coordination and guest hosting
- Content moments and qualified-contact reporting
- One-week F1 activation at the Hairpin, with concept and coordination
DENZA provides: vehicle(s), logistics, insurance and test-drive operations, subject to agreement.
Separate quote: bespoke Grand Prix production, additional staffing, hospitality, talent, paid media and merchandise.
F1 rights, marks, footage, tickets, accreditation and track access are excluded. Final deliverables, calendar and terms subject to contract.
09 / THE BRAND BUILDERS
GLOBAL VISION.
MONACO CONNECTIONS.
Patrice and Marcela Meignan lead TheArsenale from Monaco, developing brands through strategy, creative direction and experiences that connect products with people.
PATRICE MEIGNAN ↗Brand strategy, automotive culture and creative direction.
MARCELA MEIGNAN ↗Communications, international PR and media relations.
10 / NEXT STEP
LET’S MAKE
MONACO DENZA.
Let’s align on the annual scope, operating model and Grand Prix activation.
START THE CONVERSATION ↗CONFIDENTIAL / PREPARED FOR DENZA / OCTOBER 2026